Golf organisation case study: The Ladies' Golf Union

LGU shop

View this page at: www.lgu.org/shop/

The LGU have a small number of products, including their handbook, diary and branded apparel such as hats. The product range can be easily updated by the LGU as required. Revenue is generated by providing online purchasing worldwide, 24/7.

1. Product description: Consisting of product title, description, price and accompanying photograph.
2. Shop categories: At launch, the LGU shop consisted of two categories - others can be easily added in future.
3. Shopping basket summary: This is displayed on all shop pages reminding the visitor of what they have added. A full basket description is available by clicking ‘View basket’.

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